Taya Rtichsheva, Founder and Executive Director, U Multicultural

Taya Rtichsheva, Founder and Executive Director, U Multicultural

I worked as a television and film producer in Kazakhstan before immigrating to Canada. In 2017, I opened U Multicultural as a not-for-profit ethnocultural community television and radio broadcaster that focuses on diverse communities in Manitoba. But we had to shut down the studio because of the pandemic. Normally we have members from 30 communities, from Inuit to Yazidi, who film programming in different languages. We’re eager to have community members back in the studio as soon as it’s safe to do so. Getting more Manitobans vaccinated will certainly help with that!

At home the pandemic has been challenging as well. Especially for my 7 year-old daughter who has been doing remote learning. I’m glad the opportunity to learn is there, but kids need social interaction and it’s hard for them to sit at a computer all day.

I had my first shot of the vaccine at the RBC Convention Centre as soon as I was eligible. When I went, the line moved very quickly and I was there for less than an hour in total. Thankfully my only side-effect was a sore arm. I’d like to express my appreciation to everyone working and volunteering there, including the nurses and medical professionals. Bravo!

Members of my family were hesitant about vaccination. Then, after I got my first dose, they changed their minds, slowly, without any pressure, and now they are getting vaccinated. Sometimes people just need to sit with a new idea for a while, see that nothing bad happens, and then they feel comfortable to do it themselves. 

I myself wasn’t hesitant about getting vaccinated. Maybe that is partly because medical doctors I know got vaccinated themselves. We trust doctors with our health, and if doctors themselves are taking the COVID vaccine, that says a lot. Their decisions are based on science, not rumours or myths. 

Seeing now how the vaccines are effectively protecting people is also very powerful. Most of the people now in hospital have not been vaccinated. My undergraduate degree was in journalism, and what I learned is to look at scientific data as a credible source. If you don’t trust the media, you can find scientific data in medical journals available online.

The immunization of Manitobans will make it faster and easier to get back to our pre-COVID life. Israel is a great example; people got vaccinated, now there’s a low rate of COVID, and they’re reopening businesses, cultural organizations and community services.

Before COVID, some of us didn’t value ordinary things like meeting with friends and kids’ activities. After COVID, I think we need to remember the importance of our relationships with other people. Don’t obsess over social media and electronic devices. Meet your friends face-to-face more often. Say kind words to your parents. Understand the unique value of every minute of life. Think of the people who lost their lives to COVID. Personally, I have dreams I want to fulfill, like being able to travel around Canada and the world to produce documentaries. In Winnipeg, I really want to enjoy our summer concerts and festivals, like Jazz Fest and Folk Fest.

For me, getting the vaccine means I’m doing my part to reopen the U Multicultural studio, to be able to welcome back our community members – so we can all get back to normal.

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Additional Resources

Learn more about the COVID-19 vaccine from official sources.